Take note that ByteDance enables marketers to target TikTok ads to end users aged 13 and earlier mentioned via its advertising and marketing applications, but these tools only present viewers data for customers aged 18 and earlier mentioned.

Note: over the past yr, we’ve made some essential improvements to how we work out social media marketing consumer figures, as well as the data resources that we use to inform these calculations have also built substantial and wide-ranging revisions to their printed figures all through that interval.

As we noted from the Fb portion earlier mentioned while, changes from the audience attain figures released in Meta’s advert organizing instruments do not essentially correlate with In general modifications in its platforms’ Lively user bases.

On the quarterly foundation, the organization’s data also expose which the size of Instagram’s advert viewers in Hong Kong remained unchanged amongst October 2023 and January 2024.

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The number of social networking end users in Hong Kong At the beginning of 2024 was similar to 86.2 p.c of the total inhabitants, nonetheless it’s imperative that you pressure that social networking users may not represent exceptional persons (see our in depth notes on data to know why).

Refer to sights on envisioned alterations in quantity of enterprise/output, range of persons engaged and prices for the approaching quarter as when compared with The present quarter.

Nonetheless, it’s important to strain that these promoting access figures usually are not the same as month-to-month Energetic user figures, and there may be significant discrepancies in between the size of X’s advert viewers and its complete active person foundation.

You’ll also find the whole Digital 2024 report for Hong Kong during the “full report” part underneath, but we’ll start out by looking for the vital headline numbers for Hong Kong this 12 months.

The revised figures and also the recent value GDP will be introduced about two months website later on for the main, 2nd and 3rd reference quarters and within the Spending plan Day to the fourth quarter.

But In spite of these caveats, Meta’s advert get to data continue to provides beneficial insights into how Fb use is evolving.

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Observe: Meta’s promoting methods only publish viewers gender data for “feminine” and “male” buyers.

On the other hand, note that Many of us around the world utilize more than one cellular connection – by way of example, they might have just one connection for private use, and another 1 for work – so it’s common for cellular relationship figures to appreciably exceed figures for complete populace.